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Building platforms in cybersecurity: select playbooks for growing “best of suite” solutions
Looking at common playbooks for building security platforms, what is hard about them, and how entrepreneurs can increase their chances of success.
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Ross Haleliuk
3
Customer love: a recipe for building winning cybersecurity startups
Every startup dreams about achieving rapid growth by word of mouth but very few can pull it off. Becoming a company loved by thousands is not easy but…
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Ross Haleliuk
 and 
Rami McCarthy
1
Medici Effect is real: Silicon Valley and Tel Aviv are still the best places to build a security company
A deep look into five of the largest cybersecurity startup ecosystems and the reasons why despite remote work, Silicon Valley and Tel Aviv are still the…
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Ross Haleliuk
3

March 2024

The business of protecting individuals: realities of consumer-focused security, why we cannot expect that people will buy security tools…
Looking at the reality of consumer-focused security, why people don’t pay attention to security, which types of B2C security products have seen adoption…
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Ross Haleliuk
5
Three types of consolidation in cybersecurity, and how monopolization and commoditization are shaping the industry of tomorrow
Taking a deeper look at the topic of consolidation, explaining what the different types of consolidation are, what this means for the industry, and why…
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Ross Haleliuk
How the top cybersecurity talent can immigrate to the United States
An in-depth guide for pursuing the EB1A Extraordinary Ability immigrant visa for cybersecurity practitioners looking to move to the US to help defend…
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Ross Haleliuk
Securing critical infrastructure in the US is not a policy problem, it’s a market problem
Discussing the problems surrounding operational technology (OT) and industrial control systems (ICS) security, factors that make the OT/ICS security…
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Ross Haleliuk

February 2024

Startups that target mature security enterprises should be especially careful about their fundraising strategy
Discussing how the target market impacts fundraising and exit strategies and why raising capital at a unicorn valuation before there is a sufficient…
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Ross Haleliuk
5
Finding co-founders to build a cybersecurity startup: notes for aspiring security entrepreneurs
Looking at co-founder dating, the role of VC as matchmakers for startup entrepreneurs, and why founding teams have an advantage over the traditional duo…
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Ross Haleliuk
Trust no one: why we can't trust most stats about the cybersecurity industry, and why must stop creating numbers out of thin air
In this piece, I am discussing why it is so hard to find reliable sources of information about security, why we should not be creating data out of thin…
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Ross Haleliuk
9
Mental models for cybersecurity startup founders and why Microsoft cannot easily force nimble early-stage companies out of business
Discussing several mental models for cybersecurity startup founders and explaining why Microsoft cannot easily force nimble early-stage companies out of…
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Ross Haleliuk

January 2024

Caveat emptor: product-led growth in cybersecurity can be a great idea, but it can also hurt or even kill security startups
Discussing my learnings about PLG in cybersecurity over the past year, reasons why it can be a great way to grow security companies, and how PLG can…
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Ross Haleliuk
4
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