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Three aspects of the cyber ecosystem I was wrong about not too long ago
An honest reflection on where my thinking has evolved
Sep 30
•
Ross Haleliuk
31
2
Why your first VP of Sales hire will fail, and what you can do instead
A candid guide on why early-stage startups shouldn’t rush to hire sales leadership, and how to build a sustainable revenue organization that doesn’t…
Sep 25
•
Eyal Worthalter
35
2
To feel secure can be more important than to be secure
Security as a feeling and security as a reality: reflecting on Bruce Schneier’s talk, 15 years later
Sep 23
•
Ross Haleliuk
25
2
Cybersecurity has a communication problem
It’s not that founders or CISOs are trying to be difficult, it’s that cybersecurity has a communication problem
Sep 16
•
Ross Haleliuk
28
4
Three critical but rarely discussed aspects of the security market
A brief take on three separate but very much connected topics: drivers of security demand, moat, and the importance of services.
Sep 9
•
Ross Haleliuk
28
2
The unbundling of Okta: are startups chipping away at Okta?
A guest post from Maya Kaczorowski who breaks down Okta’s competition and how Okta is not being unbundled, but rather squeezed from all sides.
Sep 4
•
Maya Kaczorowski
33
5
Using behavioral science to build stronger defenses
Discussing behavioral psychology and its role in cybersecurity
Sep 2
•
Ross Haleliuk
20
4
August 2025
The real dilemmas of cybersecurity startup ideation, discovery, and validation
Sharing some lessons learned about startup ideation
Aug 26
•
Ross Haleliuk
38
PAM is not dead, it’s evolving
PAM following Palo Alto's acquisition of CyberArk
Aug 19
•
Shashwat Sehgal
34
To solve security problems, you don’t have to build a security company
Security as a byproduct often leads to more lasting security impact than security as the product.
Aug 12
•
Ross Haleliuk
37
20 years of cybersecurity consolidation: how 200 companies became 11
The most comprehensive illustration ever made of how our industry has consolidated over the past 20 years, showing how 200 companies turned into just…
Aug 5
•
Ross Haleliuk
37
July 2025
Cyber favors seconds: second movers, second-time founders, and second opinions
In cyber, the firsts rarely win big
Jul 29
•
Ross Haleliuk
22
1
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