Wiz's GTM "magic" is higly dependent in their co-selling approach with the hyperscaler cloud providers. The sales teams of the cloud vendor are incentivized by their own company to support deals and push them through (their) Marketplace. These programs are available to average startups/ISVs as well, but there is huge difference in doing it as a strategic sales motion vs a "nice to have".
loved the "magic wands" analogy .. totally agree as every vendor seems to focus on security complexity without realizing it is simplicity that CISOs and other security leaders crave. Focusing on this has been one of Wiz's major strenghts
Wiz's GTM "magic" is higly dependent in their co-selling approach with the hyperscaler cloud providers. The sales teams of the cloud vendor are incentivized by their own company to support deals and push them through (their) Marketplace. These programs are available to average startups/ISVs as well, but there is huge difference in doing it as a strategic sales motion vs a "nice to have".
loved the "magic wands" analogy .. totally agree as every vendor seems to focus on security complexity without realizing it is simplicity that CISOs and other security leaders crave. Focusing on this has been one of Wiz's major strenghts
Absolutely right about open-sourcing research. Well written.