Great question, Reece. I don't think top-down sales will go away, and frankly I haven't seen any company 100% successful doing PLG in security without the enterprise component. I think PLG will make it easier to get product qualified leads, but I'd be worried if people think it's one or the either. I talk about that in other articles: https://ventureinsecurity.net/p/plg-is-not-a-boolean-practical-advice
Great stuff as always, Ross. While the work of the practitioner has become more complex, there is a need to make the lingua franca of security more accessible. In doing so security can elevate its role to its rightful position among business leaders who are often looking for a way to understand risks in simpler business terms.
Ross, thank you very much for your valuable time to write and share deep, intelligent and cristal clear information.
I’m starting a journey in the cybersecurity industry in Mexico and your article perfectly describes todays CSO’s and CISO’s needs in order to face todays and future’s cybersecurity challenges.
Great question, Reece. I don't think top-down sales will go away, and frankly I haven't seen any company 100% successful doing PLG in security without the enterprise component. I think PLG will make it easier to get product qualified leads, but I'd be worried if people think it's one or the either. I talk about that in other articles: https://ventureinsecurity.net/p/plg-is-not-a-boolean-practical-advice
Great stuff as always, Ross. While the work of the practitioner has become more complex, there is a need to make the lingua franca of security more accessible. In doing so security can elevate its role to its rightful position among business leaders who are often looking for a way to understand risks in simpler business terms.
Great insight, thanks Vinay!
Ross, thank you very much for your valuable time to write and share deep, intelligent and cristal clear information.
I’m starting a journey in the cybersecurity industry in Mexico and your article perfectly describes todays CSO’s and CISO’s needs in order to face todays and future’s cybersecurity challenges.
Cheers
Joseph Liberman
Thanks Joseph, I'm glad you found my blog useful!