Excellent read. Ross! As is your book! Shameless plug to my own substack


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Feb 1Liked by Ross Haleliuk

Great read, interesting perspective.

I tend to think that the "shift-left" trend works well with PLG.

For example, in the world of secret management, Hashicorp's strategy was to offer vault for free (open source), drive adoption by development teams and then once an organisation has adopted vault they would contact the security team and offer them to improve their governance by signing an enterprise contract.

It seems the challengers in this category are also using PLG: https://www.doppler.com/ & https://aembit.io/

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