This article is a very thorough review of the many challenges facing a security startup. We know, because we are building our company around a keen awareness of these issues. The opportunities are out there. Achieving a product market/size/adoption fit is tough. My one observation would be that coming at a cybersecurity startup from a background deeply steeped prior security practices might nor encourage real innovation. To paraphrase Einstein, "one cannot solve the current security problems using the thinking that created them." We find the seasoned cybersecurity specialist so deeply in the groove with legacy practices that they have a hard time thinking outside the box. So, I would add that problem as an additional challenge.

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Excellent article. Bravo and well played.



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