At Kloudle our playbook would have been pretty standard if we had successfully managed to raise an institutional round in Jan 2022.
But we weren’t able to. So we pivoted to selling cloud security to devs at super affordable price.
That is only possible if you are product-led. Otherwise be prepared to spend millions of dollars (like snyk) on events.
With product-led we have attracted bunch of devs from larger orgs (especially Midwest). Folks who usually don’t frequent security events.
In this post ZIRP era more and more dev teams are looking for security products that fit their workflow and their budget.
The single biggest change in the post Covid world is access to world class experts is just a zoom call away.
For product, user research, conversion, customer success and product thinking security leadership.
While travel remains expensive due to the Russia Ukraine war, bunch of other stuff levels the playing field between VC funded and angel strapped startup like ours.
At Kloudle our playbook would have been pretty standard if we had successfully managed to raise an institutional round in Jan 2022.
But we weren’t able to. So we pivoted to selling cloud security to devs at super affordable price.
That is only possible if you are product-led. Otherwise be prepared to spend millions of dollars (like snyk) on events.
With product-led we have attracted bunch of devs from larger orgs (especially Midwest). Folks who usually don’t frequent security events.
In this post ZIRP era more and more dev teams are looking for security products that fit their workflow and their budget.
The single biggest change in the post Covid world is access to world class experts is just a zoom call away.
For product, user research, conversion, customer success and product thinking security leadership.
While travel remains expensive due to the Russia Ukraine war, bunch of other stuff levels the playing field between VC funded and angel strapped startup like ours.