Jul 12, 2023Liked by Ross Haleliuk

Great article on why cybersecurity startups fail. Would enjoy seeing an article on why they succeed.

The successful startups I've witnessed succeeded by focusing on the customer requirements (are they solving a critical business problem... is there budget), customer experience (can a 5th grader use it and can the average IT worker set it up and operate it with 2 hrs training), retaining existing customers (key to building reputation), building a customer and partner feedback loop, and focusing on features with the widest appeal (delivered on time). Sales and marketing are important. However, they can't overcome the items above.

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Thanks Thom, 100% - that's one of the topics for the future!

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