Great insights Ross . I would also add that organisations need to be open to exploring startups by doing POCs and also share their existing problems with startups to look for innovative solutions. Such interactions are more in evolved markets and mature companies but can benefit smaller companies
One aspect which is crucial is also effective support from startups in regional markets. If a large company does not have dedicated customer support in a country it is always better to go with a startup or a regional player who can provide effective support and ensure effective utilisation of the solution.
Great insights Ross . I would also add that organisations need to be open to exploring startups by doing POCs and also share their existing problems with startups to look for innovative solutions. Such interactions are more in evolved markets and mature companies but can benefit smaller companies
One aspect which is crucial is also effective support from startups in regional markets. If a large company does not have dedicated customer support in a country it is always better to go with a startup or a regional player who can provide effective support and ensure effective utilisation of the solution.